Viral jingle commercial partnerships change everything. You notice Dr. Pepper has no jingle. You make one on TikTok in 15 seconds. The video hits millions of views. Three weeks later, you’re sitting in front of your TV watching your homemade clip air as an official Dr. Pepper commercial to 20 million viewers during a major game. Career changed.

Romeo Bingham created the jingle because the brand didn’t have one. Dr. Pepper turned it into their real commercial campaign. The catch: partnership discussions started weeks before the public reveal, raising Shane’s question about whether this was ever truly organic. Separately, Quebec’s transit system learned that ignoring a 78-year-old at a bus stop costs exactly $2,000 in court.

What looks like grassroots success might be corporate strategy in disguise. The next viral brand moment you see could be planned from the first view. And yes, Canadian bus drivers can be sued for driving past you.

Topics: viral TikTok marketing, Dr. Pepper jingle, Romeo Bingham, Quebec transit lawsuit, user-generated advertising

Originally aired on2026-01-23