Shane Hewitt speaks with loyalty expert Patrick Sojka about Shell ending its 34‑year partnership with Air Miles and the transition to Blue Rewards. Sojka explains why Shell is shifting to Scene Plus and how consumers may see inflated point balances, new travel partners and expanded restaurant options. The discussion outlines the growing competition in Canada’s loyalty landscape and what it means for shoppers. #airmiles #BlueRewards #cfraottawa
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