K economy Canada is not a prediction. Tony Chapman says it is the current state, and the middle is disappearing faster than most people are willing to acknowledge.

The K is the shape of it: upper bar thriving, lower bar surviving, the centre pulling apart. Tony Chapman puts numbers behind it: twenty percent of Canadians control sixty-seven percent of the country’s wealth, and within that top twenty, the top one percent holds most of it. A recent study he references puts forty percent of Canadians within $250 of insolvency. The same country, two entirely different financial realities on the same Air Canada flight.

The marketing piece is where Tony Chapman focuses his concern. Algorithms no longer cast a wide net. They target with precision, using what you click, what you linger on, and what you want to believe about yourself to override the question of whether you can actually afford it.

Topics: K economy Canada, Canadians insolvency, wealth inequality Canada, marketing algorithms, luxury necessity

GUEST: Tony Chapman | http://chatterthatmatters.ca

Originally aired on2026-05-06