AI-generated content has gotten good enough that most people scrolling past it have no idea — and tech and DIY expert Andy Baryer argues the brands using it secretly are taking a risk that transparent ones aren’t.

Andy traces how influencer marketing gave way to AI content creation, why the NDAs brands are requiring are a red flag, and what the Sports Illustrated AI writer scandal tells us about where this ends when it gets exposed. The dead internet theory isn’t a theory anymore for a growing slice of what people see in their feeds.

Before that: a powdery mildew diagnosis from a listener photo, the difference between cosmetic damage and real plant harm, and why a vertical indoor herb wall is closer to buildable than most people think.

Topics: AI influencers, brand AI disclosure, social media authenticity, powdery mildew, indoor living wall DIY

GUEST: Andy Baryer | handyandymedia.com | @handyandymedia

Originally aired on2026-06-22