If you run a small business and you’ve ever posted a cash-only sign to dodge card fees, the math in this one might change your mind. It turns out the fee you’re avoiding and the sale you’re losing land in almost the same place, and most people don’t notice until someone actually runs the numbers.
This one is for anyone who’s made a business decision out of principle instead of arithmetic, whether that’s a payment policy, a pricing rule, or a line you drew because a fee annoyed you. The bigger idea underneath it applies past fries: chasing margin at the expense of purpose is how a business quietly loses the thing that made people want to pay in the first place.
Topics: cash only businesses, debit fees small business, frictionless payments, marketing psychology, small business strategy
GUEST: Tony Chapman | http://chatterthatmatters.ca
Originally aired on2026-07-15
