A clothing company shot what looked like a two hundred thousand dollar Monaco campaign, cigarette boats and all, without a single real model. Tony Chapman uses that story and the recent Suzy Shier backlash to unpack why AI generated advertising is quietly becoming the retail default.
He lays out the case for retailers running on thin margins: one AI tool can now generate dozens of tailored ads for the price of a single traditional shoot. He also raises the harder question, whether an AI generated image actually shows how a piece of clothing fits a real body, and what that gap costs once returns start coming back.
Tony connects it to older debates over retouched photos and lip-syncing, and lands on a blunt take about which side of AI use protects a creative career and which side quietly ends one.
Topics: AI fashion advertising, Suzy Shier backlash, AI generated ads, AI and creative jobs, consumer trust
GUEST: Tony Chapman | http://chatterthatmatters.ca
Originally aired on2026-08-12
