What do Nobel laureates, sneakers, and coffee shops have to do with the future of marketing? Shane Hewitt sits down with Tony Chapman for a wide-ranging conversation about how consumer behaviour is changing—and how businesses are scrambling to keep up. From the influence of Oscar Arias to the rise of direct-to-consumer giants like Nike, they unpack the power of storytelling, the rise of side hustles, and the ethical dilemmas that come with data-driven advertising. It’s a sharp look at where marketing is headed and why it matters for all of us.

@tonychapman

Originally aired on2025-09-10