Ozempic food industry changes hit Canadian wallets in unexpected ways. Generic weight-loss drugs arrive January 4 at one-third the cost. Dr. Sylvain Charlebois explains why pet food now competes with Ozempic for household budgets.

Seventeen million Canadian households own pets. Pet food prices jumped 30-35% since 2020, creating impossible choices for people on fixed incomes. Charlebois tracks how the protein trend connects to GLP-1 users and why 4,000 restaurants face closure. Shane and the Food Professor explore which food businesses survive when eating becomes optional for millions.

Understand what replaces protein as the next major food trend. Learn how cheaper generic drugs force new tradeoffs between feeding yourself, your pet, and eating out. Discover which restaurants disappear while franchises endure.

GUEST:Dr. Sylvain Charlebois | @foodprofessor

Originally aired on2026-01-08