Scene+ just dethroned PC Optimum — and it’s not just because of movie tickets. Patric Sojka unpacks the fast-growing power of loyalty programs in everyday life, and the risks buried in their fine print. As grocery chains and credit cards reshape how Canadians earn and spend points, the rules are shifting fast.

This episode breaks down how programs like Tim’s Rewards and Air Miles are adapting, what Ontario’s Bill 46 could unravel, and how companies build expiry into their balance sheets. Patric gives a sharp look at the business side of loyalty — and what it means for your wallet.

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Patric Sojka
http://rewardscanada.ca

Originally aired on2025-12-01