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September 25, 2025

ICYMI – The Illusion of Control in Social Media

Social media promises connection — but it’s built for conversion. In this solo episode, Shane Hewitt explores the false sense of control users feel over their feeds, the rise and fall of creative platforms like Vine, and how algorithms have turned social spaces into digital storefronts. He reflects on how these systems condition behavior while offering minimal return to the user. The conversation traces social media’s shift from authentic interaction to curated consumerism, asking tough questions about its future and whether we’ve lost sight of what made these platforms valuable in the first place.

GUEST: @iamshanehewitt, shanehewitt.ca

Originally aired on2025-09-24