Twenty percent of Canadians hold nearly 70 percent of the wealth. Tony Chapman calls it the K economy and says Air Canada’s new seating layout is a direct response to it: personalization and comfort for the top, stripped pricing with fees for everything else on the bottom.

Dynamic pricing runs the same logic. Airlines track browser cookies. If you check a fare and come back, the price has moved. Chapman’s advice is practical: clear your cache before you search again.

McDonald’s is adding specialty drinks to fight for afternoon traffic it loses to convenience stores. Chapman tracks why thirst is a different retail battle than hunger, and what McDonald’s is actually trying to buy with a dirty soda.

Topics: K economy Canada, Air Canada seating, dynamic pricing airlines, McDonald’s dirty soda, convenience store competition

GUEST: Tony Chapman | http://chatterthatmatters.ca

Originally aired on2026-04-29