In a dynamic interview with Shane Hewitt, Tony Chapman dives into the art of emotional storytelling in marketing, spotlighting Adidas’s tribute to Terry Fox and the Netflix-fueled rise of Formula 1. From hidden “Easter eggs” in branding to the power of humanizing sports, Chapman unpacks how brands can win hearts—and loyalty—in a crowded marketplace. More from Tony Chapman at ChatterThatMatters.ca

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Originally aired on2025-07-09