AI search disruption is already changing what you find when you search, and the result is not neutral. Google’s AI summary is built on what you have searched before, where you are located, and what keeps you on the platform. Mohit Rajhans flags it directly: that is not 100% accurate just because you searched it. His own AI summary has his height wrong.

The content creator problem is specific and already happening. A mechanic spent years writing free blog posts about how to fix Volkswagens. AI scrapes that content, serves the answer, and the mechanic stops getting traffic. He got erased by the very internet he fed. Condé Nast announced this week that AI summaries are killing the reason people click through to their publications. And on social media, the search results are a walled garden, only showing what keeps you inside the app, which Mohit describes as almost as dangerous as a completely open internet.

The response is not to disappear. It is the opposite. You have to force feed the system with the information you want to be known for, because if you put nothing out there, you will not exist at all. That is the uncomfortable equation underneath all of it.

Topics: AI search disruption, Google AI summaries, walled garden social media search, AI scraping content creators, digital identity AI

GUEST: Mohit Rajhans | http://thinkstart.ca

Originally aired on2026-02-27