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December 23, 2025

SHIFTHEADS: What 40,000 Views Taught Me About the Internet

Ryan just had his first semi-viral TikTok — and it was about sardines. Shane listens (skeptically) as Ryan breaks down what happened when a simple snack turned into a social media phenomenon.

They explore what makes content connect, why people love to share niche passions, and how it feels to suddenly be swarmed with comments — kind, curious, and condescending. From fish bones to fan recipes to philosophical questions about attention, this one’s equal parts hilarious and surprisingly deep.

Originally aired on 2025-12-22