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January 22, 2026

SHIFTHEADS: What Apple’s 1984 Ad Reveals About Independent Thinking Today

Technology and independent thinking barely coexist anymore. You pull out your phone before deciding where to eat. You open GPS before trusting your instincts about which route to take. You search symptoms before calling a doctor. When exactly did checking replace thinking?

Apple sold the idea of unleashing creativity in 1984. The Macintosh was actually a black box. Dr. Paolo Granata’s claim: we’re controlled not by Orwell’s oppression but by Huxley’s pleasure, where too much entertainment makes thinking unnecessary. The evidence: you consult your phone before making decisions, like dogs waiting for owners to feed them.

Discover how Apple’s 1984 rebellion evolved into today’s digital dependency. Understand the difference between Orwell’s dystopia of control and Huxley’s dystopia of pleasure. Granata reveals why we consult computers before making decisions and what that shift actually means.

Topics: technology and independent thinking, Apple 1984 commercial, digital dependency, Orwell dystopia, creative freedom, media ecology

GUEST: Dr. Paolo Granata | http://www.paologranata.it
His new book: Generative Knowledge – Think Learn Create with AI

Originally aired on2026-01-22