To eat well in Canada, a family of four now needs nearly $17,000 a year. Dr. Sylvain Charlebois breaks down new numbers from the Canadian Food Sentiment Index, showing just how much the grocery landscape has changed. Loyalty is gone, trust is shaky, and couponing is out — shoppers want savings now, or they go elsewhere.

From the emotional shift in grocery experiences to rising volatility in beef, chicken, and produce, this episode explains what’s really driving price perceptions — and what policymakers must target to restore stability and dignity to the food system.

GUEST:
Dr. Sylvain Charlebois
@foodprofessor