Entrepreneurship doesn’t always arrive as a brilliant invention. Sometimes it sounds like “Why don’t they move that over here?” Tony Chapman offers a way to recognise when an ordinary observation might contain something worth building.
A sock store makes the point unexpectedly. The hurdle wasn’t traffic, margins, or the socks themselves: it was shipping. That changes the question from what to sell to what needs solving. How much opportunity sits in the work surrounding a purchase?
And what about the inconveniences so familiar they barely register as problems? Waiting for a taxi, arranging payment, setting up an online shop. Tony challenges the habit of accepting those steps as inevitable. The interesting moment comes when “someone should” becomes a decision to act, especially where an established business sees little reason to change.
Topics: entrepreneurship, customer insights, business opportunities, convenience, challenging the status quo
GUEST: Tony Chapman | http://chatterthatmatters.ca
Originally aired on2026-10-23
