Online shopping fraud in Canada hit approximately $640 million in 2024, and Bruce Winder says the vector is not always an obvious scam. Sometimes it is a website that looks exactly like the one you meant to visit.

A convincing Canada Goose lookalike site, a clothing return routed to a random address, a product that ships from overseas and cannot be returned: Bruce Winder walks through how fraud operates at the level most consumers encounter it. The countermeasures are real. Amazon’s counterfeit crimes unit pulled 15 million fake items last year. But Winder points to something harder to fix: physical retail has thinned its inventory, supply chains have been rebuilt around online fulfillment, and consumers are increasingly shopping online not by choice but because the in-store option no longer exists.

Topics: online shopping fraud, counterfeit sites, Amazon counterfeit, retail Canada, small business

GUEST: Bruce Winder | http://brucewinder.com

Originally aired on2026-04-27