Retail strategy gets interesting when your office-supply run becomes a chance to buy a birthday present. Tony Chapman helps you consider what makes an unexpected addition useful, and when a store risks becoming harder to recognise.
Would toys make more sense if the intended buyer were shopping for colleagues? Before dismissing the shelf as a mismatch, there’s another way to imagine who it serves. Party supplies push the question further: how much can a familiar brand stretch while still giving you a clear reason to visit?
At home, the competition is for the convenience of bringing everything to you. What happens to that bargain as delivery services consolidate? The same shopping habits that retailers want to attract also give delivery businesses something valuable to compete over.
Topics: retail strategy, Staples Canada, customer relevance, brand identity, delivery consolidation
GUEST: Tony Chapman | http://chatterthatmatters.ca
Originally aired on2026-11-04
