How Much Does Happiness Cost in Canada?

What’s the price of happiness — literally? Shane Hewitt breaks down a new ranking of Canada’s happiest cities cross-referenced with real estate prices, revealing what a single point on the happiness index actually costs in places like Vancouver, Winnipeg, and Calgary. From shocking housing gaps to the real value of joy, this is a playful…

SHIFTHEADS: What the 2025 Budget Missed About Food—and Why It Matters

There’s $115 billion for infrastructure—but just $680 million for agri-food. In this candid breakdown, Dr. Sylvain Charlebois scrutinizes Canada’s 2025 federal budget through an economist’s lens, revealing who benefits, who’s left out, and what voters should watch for next. Learn why automatic tax filing could ease food insecurity, how changes to the temporary foreign worker…

Shiftheads – From Buckets to Billboards: KFC’s Sneaky Marketing Win at the Jays Game

What looked like a fun cameo at a Blue Jays game was actually a million-dollar marketing masterstroke. Tony Chapman reveals how a $10,000 seat behind home plate—occupied by a faux Colonel Sanders—sparked global buzz, sidestepped official sponsorship deals, and revived an iconic brand. This episode uncovers the deeper story behind the “Curse of the Colonel,”…